When Vaagh Luxury Lounge & Fine Dining was preparing to open in Sandton, Johannesburg, Golden Tiger Media was brought on from day one to build hype from the ground up.
Starting four months ahead of the October 2024 launch, we ran an Instagram- and TikTok-led campaign backed by weekly paid ads, growing the venue’s following to 4,000 before opening night. We supported the launch with print and radio media interviews to widen brand awareness beyond social.
Since opening, Vaagh has become one of Sandton’s most in-demand event venues, hosting the GQ magazine cover launch for Moozlie, Glamour magazine’s annual ladies’ event, Wanderers Lions Cricket Club’s ladies’ and men’s annual awards, fashion shows, Macallan whiskey tastings, comedy nights with Jason Goliath and Trevor Gumbi, and countless birthday celebrations.
The Brief: Build hype from the ground up for Vaagh Luxury Lounge & Fine Dining, a new venue opening in Sandton, Johannesburg.
What We Did: Starting four months ahead of the October 2024 opening, we built the brand’s entire social presence from scratch — leading with Instagram and TikTok, backed by weekly paid ad campaigns to accelerate reach. We complemented the digital push with print and radio media interviews to widen brand awareness beyond social platforms.
The Results:
- Grew the following to 4,000+ engaged followers before doors even opened
- Positioned Vaagh as Sandton’s go-to venue for high-profile events, including the GQ cover launch for Moozlie, Glamour Magazine’s annual ladies’ event, and the Wanderers Lions Cricket Club’s ladies’ and men’s annual awards
- Attracted a steady stream of fashion shows, Macallan Whiskey tastings, comedy nights with the likes of Jason Goliath and Trevor Gumbi, and private birthday celebrations
- Delivered ongoing food, cocktail, and DJ promotional content to keep the fine-dining brand visible and top-of-mind week after week